Ah, the video ad. The bedrock, cornerstone, mainstay of your video marketing arsenal. If you think of the online version of a television commercial, that’s what your video ad is! Video advertising is here and it isn’t planning on going away anytime soon. Digital video and mobile video advertising are precisely what every company needs in order to get its brand name and products noticed by consumers.
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YouTube marketing has the potential to offer big benefits to any business, but only if you’re able to build a following to get your videos the visibility they need. By increasing your subscriber base, you’ll be able to automatically boost your videos’ visibility and social proof all at once. This will help your videos get found more easily, and make a bigger impact on your overall marketing efforts. Once your channel is optimized, you can start running more active campaigns—including YouTube contests!—and see better results long term.
For the most part, marketers today are no longer taking a pitching type of approach - the reason? There’s simply too much choice out there. Consumers and businesses simply don't’ need to be sold to; instead, they’re doing a quick internet search to find the best product in their neighbourhood or even in the world where they’ll proceed to order it online.
People Before we talk about video marketing, let’s talk about the base of marketing in contemporary times. Content is what we hear all around the world in the contemporary world. In the year 1996, Bill Gates stated that “Content is something where I expect much of the real money will be made on the internet, just as it was in broadcasting”. This statement gave people an idea about the importance of the content in the coming times, but people were not exactly aware of where it will be used and how important will it be.
YouTube is effectively the second largest search engine in the world (behind only Google). With video becoming more and more important (we even launched Buffer for video last week!), now is the perfect time to start optimizing your YouTube Channel and begin reaping the benefits of a strong video strategy, including connecting with new potential customers, getting a better search presence and building your brand.