Companies want to connect with their target audience, so it’s clear they need to make videos too. And they are. While blogging was the most important source of content for marketing teams a decade ago, now it’s video. The bottom line: If your marketing team isn’t investing in video and using it regularly to communicate and share ideas with prospective customers, you’re missing out.
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25. Create your own compelling video thumbnail – The thumbnail is a quick snapshot that will represent your video on YouTube. In order to attract the most viewers, the thumbnail should be eye-catching. If your channel has been verified and is in good standing, you can (and should) upload your own custom image to make sure the thumbnail is as intriguing/exciting as possible. To upload your own custom thumbnail, click the “edit” button for the corresponding video in the Video Manager section of your account.
It can bring in attraction, build customer rapport as well as could be used to bring in the promotion of services, product or brand. A video marketing campaign could be about anything from how to use the product to its promotion or even customer testimonials. It can also be anything between awareness creation to making the entertainment or viral content to be created.