For instance, a user with a video with important contact information about a particular product or service may choose to give viewers more time to take down this information. This annotation would appear to be used the least, just by the nature of what it does. However, it’s still useful to highlight an important message or image about your company to consumers, so vital that the video needs a brief pause.
As mentioned above, choosing the right platforms is an important part of getting great results for video marketing. The “right platform” isn’t necessarily the one that has maximum reach but instead, it is the one that gives you multiple benefits and most importantly is the one where your target audience can reach easily. It could be a content marketing platform, a video publishing platform or even a social networking site. Now you might be thinking about these platforms. To make it easy for you; we here have listed some of them.

Product reviews and demo videos can be created by brand ambassadors in exchange for free products. If you can find people in your industry looking to boost their social following, this can be a great way of essentially getting free advertising. Doing this can also help you to find out information about the product if the people doing the video reviews have a lot of engagement and comments. So in a sense, it can function like market research.
Instagram is a mobile-first network so remember that all video content must be optimized for mobile viewing, specifically sizes as you can review below.  It’s also known for its stunning aesthetics and catchy taglines for both video and images, so keep this in mind when creating! The network is owned by Facebook so many of the same powerful ad targeting campaigns available on Facebook are also available on Instagram. You can even run the same ad on both platforms.
He is the co-founder of NP Digital and Subscribers. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.
This is one of the most usable annotations of them all. It’s a simple square that you can enter text into, as well as the links to other YouTube features like the speech bubble allows you to add. This annotation looks professional and is an easier way to present links to relevant destinations like a brand’s Twitter account or website. A marketer could utilize this annotation in a similar way to the speech bubble, but this annotation is more relevant for a variety of video content.
Include a full transcript of your video in the blog post. If you’re a words guy like yours truly, you’ll want to read along and reference the material after you watch the video. It’s a nice way to flesh out your blog post while using the content you’ve already created. Provide a link to your video to a service like Rev and get your full transcript without typing a thing. 

25. Create your own compelling video thumbnail – The thumbnail is a quick snapshot that will represent your video on YouTube. In order to attract the most viewers, the thumbnail should be eye-catching. If your channel has been verified and is in good standing, you can (and should) upload your own custom image to make sure the thumbnail is as intriguing/exciting as possible. To upload your own custom thumbnail, click the “edit” button for the corresponding video in the Video Manager section of your account.
There are plenty of different types of videos out there and part of creating an effective content marketing strategy is having a solid understanding of your purpose before you sit down and create the video (or any other type of content, for that matter). To that end, you want to make sure the both the type of the video and the channel purpose (if you’re posting on social) fit the purpose of the video itself.
Any opportunity to showcase links to your other social networks, blogs, website etc is worth utilizing. With YouTube’s latest upgrade to the look and feel of the channel there’s new ways of displaying your other online properties. Many brands, like Oralbrush and Dell as seen below, choose to utilize the space about their channel at the top right of the dashboard as a place to link to their Twitter, Facebook, blog, website and other destinations of relevance to their YouTube audience. It also allows for a brief description of your channel which should be utilized with keywords and natural phrasing in mind, much like the optimization of your metadata above.
When it comes to video marketing, the same rules apply. While you shouldn’t copy your competition’s ads (please don’t) you should take note of their content and see how it resonates with their audience. Are they getting a lot of likes and shares? Why is that? What social platforms are they most active on? What is the key messaging and paint point they are answering? How frequently are they sharing new content?
Search engines love videos because they see them as high-quality content, so to this end, using videos in various types of content as well as on your main web pages can work wonders for your SEO -- as long as the videos themselves are optimized properly as well. This means incorporating the right keywords, a solid meta description, and also a strong title.
This may sound complicated but it really isn’t. Look at it like any other planner or calendar you might use in your regular life. It keeps your content organized and focused on the goals of your strategy. It might sound like a lot of work but there are tons of online tools to get you started. Promo.com monthly calendar covers every single day of the year with great daily content to share on your socials. You can even sync it to your own personal calendar so you are always inspired and up to date with post-worthy events.
This annotation can be especially helpful because it not only allows you to display text, but also the opportunity to add a link to another YouTube video, YouTube playlist, YouTube channel or the ability for a viewer to subscribe to your YouTube channel. Links to other websites can only be displayed in text form, requiring a user to type the URL displayed in an annotation into their browser as opposed to clicking. Unless it relevant, stick with sending traffic to other destinations within YouTube and keep links elsewhere to a minimum.

Technology has become so advanced that even with your voice, you can make anything to happen. Alexa, Siri, and such other devices can make you work through this, and this is what the next kind of content is. People now usually search for things through the same and expect the same to be given to them in writing. This became the base for the induction of audio content in the world of content marketing.


Did you know that YouTube is the second largest search engine after Google? As a Google product, YouTube has climbed to the top with over 4 billion videos being viewed every single day and a staggering 60 hours of video getting uploaded every minute. Uploading and marketing your videos on YouTube can help give your content visibility in both YouTube and Google search.
Well, the above section might have got you for its amazing points to consider while you create a video marketing strategy, but that does that end there? Absolutely not! There are a number of other things that you will have to see while you create a video marketing plan. Let’s start it with the factors that are important in creating your video marketing strategy.
But that’s kind of the balance is you’ve got to balance like I’m developing an audience, but I need to make it sustainable. So sometimes it makes great business sense for you to go ahead and use an affiliate. And other times you’re like, you know what? Maybe not on this video because my main goal for this video is just to get it to rank really high.
After the induction of digital mediums, we have seen that each of the marketing strategy and plan one thing is integral, and that is video marketing. Including videos has become a part of marketing plans that is non-negligible. It could be either social media video animation, product video, teaser or even an explainer video. These videos have become the base of advertising. We see these on TV, digital mediums, social media platforms and even more.

This annotation can be especially helpful because it not only allows you to display text, but also the opportunity to add a link to another YouTube video, YouTube playlist, YouTube channel or the ability for a viewer to subscribe to your YouTube channel. Links to other websites can only be displayed in text form, requiring a user to type the URL displayed in an annotation into their browser as opposed to clicking. Unless it relevant, stick with sending traffic to other destinations within YouTube and keep links elsewhere to a minimum.
Imagine if a photo is worth a thousand words, then what a video can bring to the table? Maybe a hundred messages? Maybe a hundred ideas? Or maybe anything and everything you want. This was the actual idea behind bringing the video to the field of marketing. Basically, video marketing is about creating a flow of visual content that brings in attraction. It has graphical representation that brings amazingness for content creation and delivery.

Video content is often hosted on YouTube or other video sharing sites and embedded directly into your website. Not only is this a useful tactic because hosting videos on your own, tends to prolong the loading time, but when posting a video to YouTube, you have the option of populating the “description” box with links to other areas, such as your website and social pages.
The true video ad is a deliberately created piece of content which is meant to prompt the customer to take a specific action. This action could be making a purchase, downloading an app, joining an email list, or something else altogether. It all depends on the focus of your ad and the specific call to action. Video ads are extremely effective on social media and you’ve likely run across more than a few yourself!
Your marketing videos are an important step in the buyer journey. However, keep in mind that they are only one part of your overall acquisition strategy. Your marketing videos should be informative and to the point. This isn’t abstract art and you don’t want to leave your viewers guessing. Give them enough information to take the next step with a strong call to action and not overwhelmed with product information or a complete brand story. You can save the longer version for your website.
Make them curious to make them wait for what you are bringing and then launch the final video to get the maximum response. This is just an idea that you can use, and a lot of such ideas are what your video marketing strategy should be based around. Moreover, your strategy is also to decide which kind of video you are going to go to. Whether it is a real-time video or a 3d animation video, it can take your viewership to be increased but what kind you are choosing might be reflected through the factors you have got according to the research of your target audience and brand characteristics.
In essence, the Overlay is a simple banner ad that sits on the lower third of your video. You have full control over the copy, thumbnail image and the desired destination you want to send users to. This function takes a few minutes to set up, but failure to add it is simply leaving valuable traffic on the table. James: do you have a video or link that shows how to set this up? 
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