54 percent of people like to watch a video rather than just hearing audio or even reading words. And 69 percent of the people prefer to get the idea of a product or service through a video. Thus, videos are the best medium to play with. It creates interest, appeal, engagement and doing what target audience like will make the target audience do what you like. This engagement could be directly or indirectly impactful to your business sales and customer base creation.
YouTube marketing has the potential to offer big benefits to any business, but only if you’re able to build a following to get your videos the visibility they need. By increasing your subscriber base, you’ll be able to automatically boost your videos’ visibility and social proof all at once. This will help your videos get found more easily, and make a bigger impact on your overall marketing efforts. Once your channel is optimized, you can start running more active campaigns—including YouTube contests!—and see better results long term.

Putting your keyword into the title of your video while also saying your keyword throughout the video is a great way to drive home the point of what your video accomplishes, to both viewers and search engines. In line with Google’s shift toward natural language search and high-relevancy content, matching auditory keywords within a video with those utilized in video titles signals that you’re not spamming users and that your video follows through on its title.
A demo video increases conversion rates by providing a creative and engaging story that demonstrates how your product functions in the real world, and what kind of impact it has. By using narrative and metaphor, a product video can create a better lasting impression in the consumer’s mind, leaving the product features to be experienced rather than explained.
These tags serve the same function on your site as they do on your YouTube channel, yet not every marketer places as much emphasis on meta tags as they could. Again, the purpose here is to allow YouTube and Google to index your site for search, so the more relevant, contextual information you can provide, the better. Just remember, keyword stuffing died years ago, so only input tags that add value – don’t go overboard.
Without doing anything else, video content already gives an advantage in the competitive world of SEO. Multimedia content such as video has a greater chance of being shared across the web than other forms of content simply due to consumer interest. As a result, when you create marketing videos, you’re improving the chances that your content will reach a greater audience and thus increasing the authority of your page – which Google looks at quite seriously. 
Costs of video content are higher than any other kind of content because it requires not one but multiple resources. It takes a lot of effort to create a video, and the more the effort, the higher the costs would be. This can become a challenge for small businesses and companies that have a lower budget, but nevertheless, your ideas being creative can compensate against the money for sure.
In this video Trena discusses the importance of Youtube SEO. This video discusses youtube tips like how to optimize your youtube channel, how to grow your channel, optimize youtube channel, how to start a youtube channel, and what is youtube seo. If you are a youtube beginner you will want to watch to learn how to make a youtube channel and how to grow on youtube.
25. Create your own compelling video thumbnail – The thumbnail is a quick snapshot that will represent your video on YouTube. In order to attract the most viewers, the thumbnail should be eye-catching. If your channel has been verified and is in good standing, you can (and should) upload your own custom image to make sure the thumbnail is as intriguing/exciting as possible. To upload your own custom thumbnail, click the “edit” button for the corresponding video in the Video Manager section of your account.
YouTube marketing has the potential to offer big benefits to any business, but only if you’re able to build a following to get your videos the visibility they need. By increasing your subscriber base, you’ll be able to automatically boost your videos’ visibility and social proof all at once. This will help your videos get found more easily, and make a bigger impact on your overall marketing efforts. Once your channel is optimized, you can start running more active campaigns—including YouTube contests!—and see better results long term.
×