Lastly, a 1-hour video is capable of receiving only one instance of comments, likes and subscribes. But breaking that 1-hour video into six 10-minute chunks means you get six separate opportunities to entice viewers, gather comments and encourage subscriptions. This optimization model empowers you to compile data and review metrics on a more specific scale, which should permit you to better customize videos in the future.
Instagram Stories and Snapchat are both awesome for offering people intimate glimpses or short, personal glances of what you’re up to and they are so great for creative tools. The interesting thing about these videos is that they’re only up for 24-hours so that creates more of a real-time feel. It also gives marketers the opportunity to develop ads that are focussed on time-sensitive promotions.
Just as the YouTube Creator Academy preaches getting to the point quickly in channel trailers, Brian Dean of Backlinko asserts the first 15 seconds of your video is the ideal portion to optimize. Why? Because viewers will decide within that first 15 seconds whether your video is the real deal. Once you’ve got their buy-in, your video will naturally accrue greater watch time, improving your ranking signals.
“A series playlist allows you to mark your playlist as an official set of videos that should be viewed together. Adding a video to a series playlists allows other videos in the playlist to be featured and recommended when someone is viewing a video in the series playlist. YouTube may use this information to modify how the videos are presented or discovered.”
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But that’s kind of the balance is you’ve got to balance like I’m developing an audience, but I need to make it sustainable. So sometimes it makes great business sense for you to go ahead and use an affiliate. And other times you’re like, you know what? Maybe not on this video because my main goal for this video is just to get it to rank really high.
In essence, the Overlay is a simple banner ad that sits on the lower third of your video. You have full control over the copy, thumbnail image and the desired destination you want to send users to. This function takes a few minutes to set up, but failure to add it is simply leaving valuable traffic on the table. James: do you have a video or link that shows how to set this up?
These tags serve the same function on your site as they do on your YouTube channel, yet not every marketer places as much emphasis on meta tags as they could. Again, the purpose here is to allow YouTube and Google to index your site for search, so the more relevant, contextual information you can provide, the better. Just remember, keyword stuffing died years ago, so only input tags that add value – don’t go overboard.
After the induction of digital mediums, we have seen that each of the marketing strategy and plan one thing is integral, and that is video marketing. Including videos has become a part of marketing plans that is non-negligible. It could be either social media video animation, product video, teaser or even an explainer video. These videos have become the base of advertising. We see these on TV, digital mediums, social media platforms and even more.
LinkedIn is the B2B professional networking platform which now offers a number of video options for your business. If your brand operates in the B2B sphere, LinkedIn is a powerful tool to employ as part of your video marketing strategy. Just, keep in mind that for your audience, professionalism is key and funny cat videos, unfortunately, are out.Video dimensions
Putting your keyword into the title of your video while also saying your keyword throughout the video is a great way to drive home the point of what your video accomplishes, to both viewers and search engines. In line with Google’s shift toward natural language search and high-relevancy content, matching auditory keywords within a video with those utilized in video titles signals that you’re not spamming users and that your video follows through on its title.
It can bring in attraction, build customer rapport as well as could be used to bring in the promotion of services, product or brand. A video marketing campaign could be about anything from how to use the product to its promotion or even customer testimonials. It can also be anything between awareness creation to making the entertainment or viral content to be created.
The implication is that keeping your webcam turned on for longer and spending more time communicating via video conferencing will increase your odds of closing a deal. But the research offers even more detailed advice than that. The top sales reps do more than just keep their webcams turned on — they spend more time showing their actual faces, as opposed to showing a presentation or product demo.
The longer a video will be the more messages you can deliver. However, the shorter it will be, the more powerful it will become. Also, it will glue all your viewers if it is short. This becomes a dilemma for most of the video marketers, and deciding duration becomes a headache. The decision is in your hands, and no one can tell you which side of the video duration can bring you the most benefits but only you according to the factors you have can decide this. However, one thing you should keep in mind that whether it is a 60-second animated video or even a three-minute video, getting the attention of viewers is important in any of them. You lose attention and you lose the game.
Include a full transcript of your video in the blog post. If you’re a words guy like yours truly, you’ll want to read along and reference the material after you watch the video. It’s a nice way to flesh out your blog post while using the content you’ve already created. Provide a link to your video to a service like Rev and get your full transcript without typing a thing.
Well, the strategy is the backbone of any plan that you have got. If the strategy is right, the plan might work or else it might backfire like you would have never even imagined. Your strategy initially should revolve around your objectives, but it should have creative ideas, not just limited plans. When it comes to video marketing, an idea that you can get into strategy is to launch a couple of teasers and trailers before you bring out the actual video.
In an ideal world, the best way to do it would be to upload and send your entire video in the body of your email. But, while you can probably embed a video using HTML, most email platforms have made viewing this video format directly in an email nearly impossible. The better way to ensure that all of your subscribers can view your video is to do something like this:
Gong recently analyzed the audio and video of more than 100,000 sales meetings to understand the effect using a webcam has on closing deals. When comparing meetings that resulted in successful, closed/won deals to meetings that resulted in unsuccessful, closed/lost deals, they made a remarkable discovery: For the closed/won deals, webcams were used 41% more frequently throughout the sales cycle.
4. A video without good audio is as useless as a chocolate teapot. Ensure the audio quality is good. Depending upon the kind of video you creating, use quality audio equipment. Most of the pro users who make videos from home use something like a Blue Yeti Mic or some other podcasting mic. Here’s a good rule of thumb: The audio is the most important part of a video.