A YouTube channel serves as a hub for all your companies video content, allowing you to present your product, service or mission to a platform that sees over 800 million unique users visit each month. Today we’ll explore four ways to optimize your YouTube channel to ensure your videos are being discovered, watched and shared by looking at examples from existing innovators.

He is the co-founder of NP Digital and Subscribers. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.

I think one of the easiest ways to do it is actually when you’re going to do a review video. So if you’re reviewing a specific product, I would link to that product so your viewers can actually go purchase that product as well, especially if it’s something that you love. That’s probably the easiest way to integrate affiliate links. And it’s also a great way to monetize any video that’s not sponsored. So any time you have favorite things or your favorite products or reviews, you can throw in an affiliate link to help people know where to find the product you’re talking about.
The best way to keep users occupied is to produce long videos that strategically disperse valuable information throughout the duration of the entire video. Videos that hit the 10-minute mark are often able to achieve significantly higher watch time than those that cram too much information into a short video or those that don’t cover a topic thoroughly enough to retain their audience. The average length of page one YouTube videos is 14 minutes 50 seconds.
Gong recently analyzed the audio and video of more than 100,000 sales meetings to understand the effect using a webcam has on closing deals. When comparing meetings that resulted in successful, closed/won deals to meetings that resulted in unsuccessful, closed/lost deals, they made a remarkable discovery: For the closed/won deals, webcams were used 41% more frequently throughout the sales cycle.

Remember to include a number with each goal. This can change as you learn more but it’s always essential to make realistic and tangible goals rather than theoretical ones to monitor your success.  For example, how many more followers do you want? How much are you willing to spend per conversion? To make more informed objectives, check out industry benchmarks to see what numbers you should be reaching. Don’t be afraid to adjust your goals as you gain more experience.


He is the co-founder of NP Digital and Subscribers. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.
Buying decision can matter on how you bring out the information about your products or services. A Product video is the best tool to influence your target market. Presenting the product beautifully as well as with something that you think can come in handy or could be liked by your target audience can increase the chances of impacting their buying decision. No matter what we talk about one thing that you should never forget is that your content is what brings the power to your videos. No doubt videos are more powerful than any other kind of content; however, still, your well-researched content will take it where you want it to be.
Correctly optimizing your videos title, description and tags is an important way to help YouTube and Google’s search algorithm determine the subject of your video and help it rank in the search results for relevant searches. Again, the metadata is only a small piece of the puzzle and will only help take your videos to the next level if you’ve got quality content to share with your audience.

Header videos are large, beautiful videos in the background of any site or at the top of your social page. Header videos are most commonly seen on Facebook. They give the usual still image on your Facebook page a magical feel, catching the eyes of anyone who stumbles past. They can be particularly useful on your website and landing page as well to increase page view time and engagement. These horizontal videos make a bold statement about your brand and show a high level of professionalism. For example, check out ours!
This is the kind of content where marketers create content that could be seen and could be understood by seeing them. This the kind of content in the marketing that gets the most conversion for the business. The videos or animated videos have become an important kind of content marketing after the induction of platforms like YouTube and Instagram to the content marketing platforms.
Asking people to subscribe to your channel is a must-do — and yes, people will actually subscribe just because you ask! But if you give them a reason to, they’re even more likely to hit that red button. “Subscribe so you get my next video first!” or “My subscribers get exclusive content” and “Subscribe so you can enter my giveaway” are examples of language to try.
Well, the above section might have got you for its amazing points to consider while you create a video marketing strategy, but that does that end there? Absolutely not! There are a number of other things that you will have to see while you create a video marketing plan. Let’s start it with the factors that are important in creating your video marketing strategy.
If someone has found your videos, you want to encourage them to subscribe and to keep watching. This shows them that you have more great content to offer, and actually increases the chance that they’ll subscribe if they like two or more of your other videos. It also helps users to more efficiently browse your content and find videos that they’re interested in.

The video is memorable. When a video is amazing, it can be in the minds of viewers for a long time. But here’s the big caveat to that: if you’re not careful, people will remember the video but forget the product or service is promoted. How often have you seen a great commercial, and perhaps even told someone else about it, but be unable to remember who the advertiser was? Sometimes people want to cut to the chase and just quickly scan an article or checklist instead of watching a video. If you do use video, make sure you give viewers an alternative way to get your message.
Correctly optimizing your videos title, description and tags is an important way to help YouTube and Google’s search algorithm determine the subject of your video and help it rank in the search results for relevant searches. Again, the metadata is only a small piece of the puzzle and will only help take your videos to the next level if you’ve got quality content to share with your audience.

After the induction of digital mediums, we have seen that each of the marketing strategy and plan one thing is integral, and that is video marketing. Including videos has become a part of marketing plans that is non-negligible. It could be either social media video animation, product video, teaser or even an explainer video. These videos have become the base of advertising. We see these on TV, digital mediums, social media platforms and even more.


This may sound complicated but it really isn’t. Look at it like any other planner or calendar you might use in your regular life. It keeps your content organized and focused on the goals of your strategy. It might sound like a lot of work but there are tons of online tools to get you started. Promo.com monthly calendar covers every single day of the year with great daily content to share on your socials. You can even sync it to your own personal calendar so you are always inspired and up to date with post-worthy events.
Talk to your existing customers. They are the ones who already know, like, and trust you enough to buy what you’re selling. Their input could help you create content that attracts more of the similar audience. Literally set aside 30 minutes to call them and ask why they hired your product to solve a problem and what content they’d like to see you produce.
I think one of the easiest ways to do it is actually when you’re going to do a review video. So if you’re reviewing a specific product, I would link to that product so your viewers can actually go purchase that product as well, especially if it’s something that you love. That’s probably the easiest way to integrate affiliate links. And it’s also a great way to monetize any video that’s not sponsored. So any time you have favorite things or your favorite products or reviews, you can throw in an affiliate link to help people know where to find the product you’re talking about.
The difference between the two videos may be in the written copy that accompanies the ad, the wording of the call to action, or other small variables. Test isolated variables so you know which element of the video is a determining factor. By running two versions of the same ad side by side you are able to measure their effectiveness against one another. See which one works best then try to create a version of the better performing ad to really optimize the campaign. 
Imagine if a photo is worth a thousand words, then what a video can bring to the table? Maybe a hundred messages? Maybe a hundred ideas? Or maybe anything and everything you want. This was the actual idea behind bringing the video to the field of marketing. Basically, video marketing is about creating a flow of visual content that brings in attraction. It has graphical representation that brings amazingness for content creation and delivery.
For the most part, marketers today are no longer taking a pitching type of approach - the reason? There’s simply too much choice out there. Consumers and businesses simply don't’ need to be sold to; instead, they’re doing a quick internet search to find the best product in their neighbourhood or even in the world where they’ll proceed to order it online.
Your video marketing campaign could be about a single video or even a series of videos. Get this clear in your plans. How will you deliver your messages? Will a promo be launched before you get your best video out? Will you create more videos aligned with the current one? Answer these questions before you get your video out. This is what your video marketing plan should all be about.
17. Add your logo as a watermark — This is another great branding opportunity, as your logo will appear in the lower right corner of your videos as a clickable link leading back to your channel page. To upload your logo, go to https://www.youtube.com/branding. The image for the watermark should be a PNG or GIF file (1MB max) and ideally have a transparent background.

All of these benefits get you to one thing, and that is traffic. Videos drive 74% of the traffic in contemporary times. Bringing the attraction and amazing call to actions can get the viewers to be converted into traffic on your website. Even the emails that are subjected to the word video in it get a 19% increase in open rates. This is how a video increases the traffic for your site.
Your marketing videos are an important step in the buyer journey. However, keep in mind that they are only one part of your overall acquisition strategy. Your marketing videos should be informative and to the point. This isn’t abstract art and you don’t want to leave your viewers guessing. Give them enough information to take the next step with a strong call to action and not overwhelmed with product information or a complete brand story. You can save the longer version for your website.
This is one of the most usable annotations of them all. It’s a simple square that you can enter text into, as well as the links to other YouTube features like the speech bubble allows you to add. This annotation looks professional and is an easier way to present links to relevant destinations like a brand’s Twitter account or website. A marketer could utilize this annotation in a similar way to the speech bubble, but this annotation is more relevant for a variety of video content.
Tone: Are you serious or sarcastic? A great approach to define your tone is to use the “We are ____, but we are not ____” exercise. In this framework, develop three bullets to help you understand the tone of the video content you’re going to produce. For example, “We are humorous, but we are not over-the-top.” These tone bullets are meant to guide you toward consistency.
Video marketing is a branch of the elongated tree of marketing but it is that one branch that gives the sweetest fruits to you. The results you can achieve through video marketing are amazing and commendable but these results are only achievable if you do everything right. Now you must be thinking what is right? So here is a brief description of “right” for video marketing.
Through an explainer video, you can deliver a million messages in one go. Well, in an explainer or a whiteboard animation video, you can use words, visuals, and audio to make the understanding of your target audience to be increased. This is how a video can become your tool to express and explain anything and everything you want. These kinds of videos are relatively simpler and deliver messages clearly to the target audience.
Here’s what you want to notice: What ads are they running? How are they approaching their customers? What’s more, what seems to be working and what isn’t? A common strategy among large corporations is to look at the competition and follow suit. Consider, how many times you see a cluster of fast food joints. Where McDonald’s appears, Burger King is never too far and, suddenly you have three or four places to source your hamburger. Great for us, more competition for them.
1. Choose your channel name — The channel name is different from your channel URL, so this name CAN be edited. But it’s best to pick a name and stick with it for consistent channel branding. Choose something that is short and memorable (like your band or artist name), and that also lets viewers know what to expect from your channel. Go here https://www.youtube.com/account and clik to edit on Google+.
This guide is a comprehensive look at everything you need to know to become a video marketing expert. We’ll examine industry best practices, the makeup of a successful marketing video, the best place to post and share, and more. With easy to execute tips and tricks sprinkled throughout you can walk away knowing your online videos are geared for greatness.
Support videos help answer common questions about your product or service; explain how to use certain functions, or address common customer issues. Not only are these videos helpful, but they also convey that you’re a business which supports its products and is transparent is helping users. A great example of the reach of support videos is IKEA, which has benefited hugely by sharing videos demonstrating how to put together a range of its furniture line.
Header videos are large, beautiful videos in the background of any site or at the top of your social page. Header videos are most commonly seen on Facebook. They give the usual still image on your Facebook page a magical feel, catching the eyes of anyone who stumbles past. They can be particularly useful on your website and landing page as well to increase page view time and engagement. These horizontal videos make a bold statement about your brand and show a high level of professionalism. For example, check out ours!
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