Video marketing is a branch of the elongated tree of marketing but it is that one branch that gives the sweetest fruits to you. The results you can achieve through video marketing are amazing and commendable but these results are only achievable if you do everything right. Now you must be thinking what is right? So here is a brief description of “right” for video marketing.
What I like about it is that when users hover over the image, they can see some basic information about your channel (name of the channel and number of subscribers) and when they click on the image they are redirected to your channel. This is especially useful for videos embedded on other websites. It allows people to be redirected to your channel and subscribe if they enjoyed the video, even if they are not on YouTube to begin with.
Instagram Stories and Snapchat are both awesome for offering people intimate glimpses or short, personal glances of what you’re up to and they are so great for creative tools. The interesting thing about these videos is that they’re only up for 24-hours so that creates more of a real-time feel. It also gives marketers the opportunity to develop ads that are focussed on time-sensitive promotions.
As a platform, YouTube excels at hosting most video types. Hosting on YouTube is free so many brands find it convenient and efficient to host their video content there. Content hosted on YouTube is easily shared and embedded elsewhere. If you were to host your content directly to your website, you run the risk of lengthy page load times. In today’s fast-paced online world, long load times are a major no-no which makes YouTube a yes-yes.
I try to personally just err on the side of being as transparent as possible about my relationship with the brand. So if they gave me a free product, and I’m not getting compensated for it, I’ll just say that. If it’s an affiliate relationship, like they have no idea who I am, that I’m even talking about it, but I do get a small percentage of the sale, thank you. I just try personally just to be– because trust is the main thing, like currency with your viewers that is most important. And anything that could kind of potentially violate that, personally I’m just like, I want to be completely up front with you guys about everything, whatever’s going on, so there’s no questions. And you guys can always feel like you can trust what I’m saying.
Every single brand has a different commission rate. So Amazon’s will go up to 10% depending on how many products you sell in a month. But some brands will only do 5%, and some will do 50. Some will do 20. So you’ll have to look in the terms and conditions of that advertiser to see what kind of commission they get and whether you want to work with them or not.
When it comes to video marketing, the same rules apply. While you shouldn’t copy your competition’s ads (please don’t) you should take note of their content and see how it resonates with their audience. Are they getting a lot of likes and shares? Why is that? What social platforms are they most active on? What is the key messaging and paint point they are answering? How frequently are they sharing new content?
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Begin with a review of your existing video content. Which formats and topics have you covered, and which have you missied? What's working and what isn't? A thorough audit will help to pick out the strengths and weaknesses of your current videos and suggest areas for improvement. Check out our blog post for a guide to conducting your own video audit.
Header videos are large, beautiful videos in the background of any site or at the top of your social page. Header videos are most commonly seen on Facebook. They give the usual still image on your Facebook page a magical feel, catching the eyes of anyone who stumbles past. They can be particularly useful on your website and landing page as well to increase page view time and engagement. These horizontal videos make a bold statement about your brand and show a high level of professionalism. For example, check out ours!
The fact has already been mentioned that making videos is a task that is neither easy, nor it is cheap but surely what comes easy won’t last long, and this exactly is the case for video marketing. Great ROI is an additional benefit alongside all of the above-mentioned benefits. Although each of the above-mentioned benefits comes together to increase the ROI still you can count ROI as a major benefit of video marketing.
YouTube provides you with a way to feature some of your other videos on every video being watched. It’s a bit like free advertising for all your other content. The best part is, you can decided which video(s) to highlight—whether it’s a specific video, playlist or your latest video. YouTube also allows you to decide at which point the featured content should appear.