He is the co-founder of NP Digital and Subscribers. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.

The longer a video will be the more messages you can deliver. However, the shorter it will be, the more powerful it will become. Also, it will glue all your viewers if it is short. This becomes a dilemma for most of the video marketers, and deciding duration becomes a headache. The decision is in your hands, and no one can tell you which side of the video duration can bring you the most benefits but only you according to the factors you have can decide this. However, one thing you should keep in mind that whether it is a 60-second animated video or even a three-minute video, getting the attention of viewers is important in any of them. You lose attention and you lose the game.
Here’s what you want to notice: What ads are they running? How are they approaching their customers? What’s more, what seems to be working and what isn’t? A common strategy among large corporations is to look at the competition and follow suit. Consider, how many times you see a cluster of fast food joints. Where McDonald’s appears, Burger King is never too far and, suddenly you have three or four places to source your hamburger. Great for us, more competition for them.
The YouTube banner is like Facebook’s cover photo, and it will appear across the top of your channel when users visit your channel’s page. Your banner helps you quickly portray what your channel will focus on, and can be a great opportunity for branding. It can help your channel look both more appealing and more professional; both of these will give you instant credibility and can help you increase your subscriber count.
Your social following can grow from your YouTube videos due to provided calls to action in your annotations like the subscribe feature, making it as simple as possible for YouTube users to receive your future YouTube content. Using a call to action is surprisingly effective, proven to increase engagement as compared to not including them in your videos. Asking your viewers to subscribe to your YouTube channel is the most successful social call to action on YouTube but that doesn’t rule out the benefit of drawing attention to your other social networks like Facebook, Twitter, Google+ and more.

Here’s what you want to notice: What ads are they running? How are they approaching their customers? What’s more, what seems to be working and what isn’t? A common strategy among large corporations is to look at the competition and follow suit. Consider, how many times you see a cluster of fast food joints. Where McDonald’s appears, Burger King is never too far and, suddenly you have three or four places to source your hamburger. Great for us, more competition for them.
Noble DigitalFounder, and award-winning Creative Director Allen Martinez has created successful content campaigns for some of the largest brands on the planet, including: Coca-Cola, In-Bev, Subway, Nestle, AT&T, Quest, Hilton Hotels, Burger King, Univision, Yamaha, Miller Lite, Proctor & Gamble, Heineken, Orbitz, Wrigley’s and has then used those same principals to help scale startups like: Telesign, Plated and Fundrise, BiohmHealth.
The YouTube banner is like Facebook’s cover photo, and it will appear across the top of your channel when users visit your channel’s page. Your banner helps you quickly portray what your channel will focus on, and can be a great opportunity for branding. It can help your channel look both more appealing and more professional; both of these will give you instant credibility and can help you increase your subscriber count.
Begin with a review of your existing video content. Which formats and topics have you covered, and which have you missied? What's working and what isn't? A thorough audit will help to pick out the strengths and weaknesses of your current videos and suggest areas for improvement. Check out our blog post for a guide to conducting your own video audit.
To Increase Attraction: To create and increase attraction is what we tend to do with marketing. Marketing is mostly done in order to attract new customers with some creative and innovative ideas. With the increase of technological mediums in the world, the content has become important. With creative, interactive and innovative content can catch the attention and attraction of the customers. Not only this but if you create an app like Instagram or maybe like Facebook, you will still need content to make things interactive. It is just that what kind of content you select will make an impact on how successful your campaigns become.
Begin with a review of your existing video content. Which formats and topics have you covered, and which have you missied? What's working and what isn't? A thorough audit will help to pick out the strengths and weaknesses of your current videos and suggest areas for improvement. Check out our blog post for a guide to conducting your own video audit.
John Lincoln (MBA) is CEO of Ignite Visibility (a 2017, 2018 & 2019 Inc. 5000 company) a highly sought-after digital marketing strategist, industry speaker and author of two books, "The Forecaster Method" and "Digital Influencer." Over the course of his career, Lincoln has worked with over 1,000 online businesses ranging from small startups to amazing clients such as Office Depot, Tony Robbins, Morgan Stanley, Fox, USA Today, COX and The Knot World Wide.
Webinars can be a powerful marketing tool. They can be live or pre-recorded instructional videos, typically longer in lengths, which provide in-depth knowledge on a certain subject. For example, an accounting firm may offer a webinar to help people with their taxes. A software provider may hold a webinar to provide a deeper dive into the inner workings of their product.
Any opportunity to showcase links to your other social networks, blogs, website etc is worth utilizing. With YouTube’s latest upgrade to the look and feel of the channel there’s new ways of displaying your other online properties. Many brands, like Oralbrush and Dell as seen below, choose to utilize the space about their channel at the top right of the dashboard as a place to link to their Twitter, Facebook, blog, website and other destinations of relevance to their YouTube audience. It also allows for a brief description of your channel which should be utilized with keywords and natural phrasing in mind, much like the optimization of your metadata above.
Determine whether it’s better to create the video content in-house or to hire an agency to handle it. It’s tempting to go the in-house route as it’s generally seen as the most cost effective, but that can be a mistake. As Sophia Bernazzani writes, “Videos are hard to make – and it shows. The internet is populated with far too many slideshows and photos set to music that are masquerading as videos.”
John Lincoln is CEO of Ignite Visibility, one of the top digital marketing agencies in the nation and a 2017, 2018 and 2019 Inc. 5000 company. Lincoln is consistently named one of the top marketing experts in the industry. He has been recipient of the Search Engine Land "Search Marketer of the Year" award, named the #1 SEO consultant in the USA by Clutch.co, most admired CEO and 40 under 40. Lincoln has written two books (The Forecaster Method and Digital Influencer) and made two movies (SEO: The Movie and Social Media Marketing: The Movie) on digital marketing. He is a digital marketing strategy adviser to some of the biggest names in business.
Here’s what you want to notice: What ads are they running? How are they approaching their customers? What’s more, what seems to be working and what isn’t? A common strategy among large corporations is to look at the competition and follow suit. Consider, how many times you see a cluster of fast food joints. Where McDonald’s appears, Burger King is never too far and, suddenly you have three or four places to source your hamburger. Great for us, more competition for them.
The spotlight annotation acts similarly to the note annotation in that it allows you to link to various aspects of the YouTube network with or without text, but the only difference is it highlights a section of an existing video. Therefore, you can create aspects of your video that added with the spotlight annotation appear as custom links to your other YouTube assets. By placing the spotlight over a particular item within your video that section now acts a working link to other content.

4. A video without good audio is as useless as a chocolate teapot. Ensure the audio quality is good. Depending upon the kind of video you creating, use quality audio equipment. Most of the pro users who make videos from home use something like a Blue Yeti Mic or some other podcasting mic. Here’s a good rule of thumb: The audio is the most important part of a video.
What I like about it is that when users hover over the image, they can see some basic information about your channel (name of the channel and number of subscribers) and when they click on the image they are redirected to your channel. This is especially useful for videos embedded on other websites. It allows people to be redirected to your channel and subscribe if they enjoyed the video, even if they are not on YouTube to begin with.

Remember to include a number with each goal. This can change as you learn more but it’s always essential to make realistic and tangible goals rather than theoretical ones to monitor your success.  For example, how many more followers do you want? How much are you willing to spend per conversion? To make more informed objectives, check out industry benchmarks to see what numbers you should be reaching. Don’t be afraid to adjust your goals as you gain more experience.
To be very honest, it takes nothing to write words. It could be effortless at times and publishing it could also be easy or creating audio content can take a bit of effort, but when it comes to video marketing, it takes a lot of effort. However, the more effort you put in the right direction, the better the results could be driven. There is no doubt in the fact that video marketing can get you results that are amazing. Even your brand identity can become sparkling with logo animation, which is not exactly a video but a short glimpse of your brand persona in a moving image. This could also be included as a benefit of video marketing.
Also, the playlist bar automatically plays an entire playlist once you begin watching one of the videos from the selection, which provides another opportunity for more than one of your videos to be played in front of a user who you’ve already gotten the attention of. This feature doesn’t come off as abrasive because it’s very easy for a user to stop, play, pause, skip or return to your YouTube channel by interacting with the playlist bar at the bottom of the browser at anytime.
The difference between the two videos may be in the written copy that accompanies the ad, the wording of the call to action, or other small variables. Test isolated variables so you know which element of the video is a determining factor. By running two versions of the same ad side by side you are able to measure their effectiveness against one another. See which one works best then try to create a version of the better performing ad to really optimize the campaign. 
Through an explainer video, you can deliver a million messages in one go. Well, in an explainer or a whiteboard animation video, you can use words, visuals, and audio to make the understanding of your target audience to be increased. This is how a video can become your tool to express and explain anything and everything you want. These kinds of videos are relatively simpler and deliver messages clearly to the target audience.
Video content is often hosted on YouTube or other video sharing sites and embedded directly into your website. Not only is this a useful tactic because hosting videos on your own, tends to prolong the loading time, but when posting a video to YouTube, you have the option of populating the “description” box with links to other areas, such as your website and social pages.

But that’s kind of the balance is you’ve got to balance like I’m developing an audience, but I need to make it sustainable. So sometimes it makes great business sense for you to go ahead and use an affiliate. And other times you’re like, you know what? Maybe not on this video because my main goal for this video is just to get it to rank really high.
Tone: Are you serious or sarcastic? A great approach to define your tone is to use the “We are ____, but we are not ____” exercise. In this framework, develop three bullets to help you understand the tone of the video content you’re going to produce. For example, “We are humorous, but we are not over-the-top.” These tone bullets are meant to guide you toward consistency.
The YouTube banner is like Facebook’s cover photo, and it will appear across the top of your channel when users visit your channel’s page. Your banner helps you quickly portray what your channel will focus on, and can be a great opportunity for branding. It can help your channel look both more appealing and more professional; both of these will give you instant credibility and can help you increase your subscriber count.
In short, they’re a great introduction to your brand for first-time viewers. These tell your brand story, show your company’s personality, or tease your audience with some enticing company information. In the past, this type of videos was often filmed by companies looking to create a brand story for investors, customers, or potential partnerships at the beginning of its growth and less frequently shared as an ad to the public. Now that it’s so simple and affordable to make a clever brand video they are worth sharing with your greater audience no matter what stage your business is in. We always want to know more about a company’s DNA.  
YouTube is effectively the second largest search engine in the world (behind only Google). With video becoming more and more important (we even launched Buffer for video last week!), now is the perfect time to start optimizing your YouTube Channel and begin reaping the benefits of a strong video strategy, including connecting with new potential customers, getting a better search presence and building your brand. 
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