John Lincoln is CEO of Ignite Visibility, one of the top digital marketing agencies in the nation and a 2017, 2018 and 2019 Inc. 5000 company. Lincoln is consistently named one of the top marketing experts in the industry. He has been recipient of the Search Engine Land "Search Marketer of the Year" award, named the #1 SEO consultant in the USA by Clutch.co, most admired CEO and 40 under 40. Lincoln has written two books (The Forecaster Method and Digital Influencer) and made two movies (SEO: The Movie and Social Media Marketing: The Movie) on digital marketing. He is a digital marketing strategy adviser to some of the biggest names in business.
Channel optimization, much like video optimization, means optimizing for the algorithm and the audience. You need to use keywords, metadata, and other best practices to perform better in search and suggested videos. You also need to create a viewing experience that rewards continued viewing and makes the channel appealing to the viewer right off the bat.
Bring out ideas that are creative and innovative, create a storyline around those ideas. Once you have these ideas prepare a video marketing strategy with choosing the right kind of video to be selected to express these ideas, pick the right platform to maximize the impact of video marketing. If you can get this done, you can bring the rankings of your brand to flourish. Also, it can increase the attention and attraction of your target market towards your brand. However, keep in mind that will you face challenges like higher costs, immense competition, and even platform constraints but once you have got through this anything and everything is possible to be achieved in your business goals through video marketing.
Yeah. So I used to run a blog that I learned a ton about affiliate marketing with. And I recently sold that blog and came over to YouTube and started a YouTube channel, and realized that nobody was using affiliate links. And I was like, what is going on? Especially the huge channels weren’t using these, and they weren’t using them the right way. And I thought, oh, I’ve got to tell everyone that they can make a lot of money without sponsored videos. So I’ve just come over and started my own channel about helping people live the ultimate life for less, and been incorporating affiliate links and then showing other people how to do it.
This is the kind of content where marketers create content that could be seen and could be understood by seeing them. This the kind of content in the marketing that gets the most conversion for the business. The videos or animated videos have become an important kind of content marketing after the induction of platforms like YouTube and Instagram to the content marketing platforms.
Another reason why video is great for conversions on websites is that they actually keep people around for long enough to look around on the site. This is especially true for those who aren’t big readers (a good rule of thumb is to assume that people’s eyes could be tired from looking at a screen all day). Supposedly people watching a video stick around for some two whole minutes longer if there’s a video.

Well, the above section might have got you for its amazing points to consider while you create a video marketing strategy, but that does that end there? Absolutely not! There are a number of other things that you will have to see while you create a video marketing plan. Let’s start it with the factors that are important in creating your video marketing strategy.
Adding ten to twenty tags per video is an ideal way to make use of keywords relevant to your video but that couldn’t naturally fit in your title or description. Each tag should be a word or phrase (use mostly phrases), that are relevant to the content of the video as well as the ways in which you predict users would discover such a video. Follow Zappos examples of how to tag your videos with their use of keywords like how to, how to dress, 2012 fashion, what to wear, how to cuff your jeans etc.
Following a formula can help you write keyword-rich titles that people still want to click. The formula uses the pattern shown in this video by Gillette. Start the title with a broad category (How to Shave). Then add your main keyword with a compelling reason to click (Shaving Tips for Men). If your video is for a brand, add the brand name at the end (Gillette).
I think one of the easiest ways to do it is actually when you’re going to do a review video. So if you’re reviewing a specific product, I would link to that product so your viewers can actually go purchase that product as well, especially if it’s something that you love. That’s probably the easiest way to integrate affiliate links. And it’s also a great way to monetize any video that’s not sponsored. So any time you have favorite things or your favorite products or reviews, you can throw in an affiliate link to help people know where to find the product you’re talking about.

Since Facebook allows you to set your own ad budget, many brands choose to run multiple ads at the same time. When you run two or more ads that have the same purpose but with slight variations, that’s called A/B testing or “split testing.” Which means if you are one of those people who can never decide between two ideas- your dreams have been answered.
25. Create your own compelling video thumbnail – The thumbnail is a quick snapshot that will represent your video on YouTube. In order to attract the most viewers, the thumbnail should be eye-catching. If your channel has been verified and is in good standing, you can (and should) upload your own custom image to make sure the thumbnail is as intriguing/exciting as possible. To upload your own custom thumbnail, click the “edit” button for the corresponding video in the Video Manager section of your account.
The best way to keep users occupied is to produce long videos that strategically disperse valuable information throughout the duration of the entire video. Videos that hit the 10-minute mark are often able to achieve significantly higher watch time than those that cram too much information into a short video or those that don’t cover a topic thoroughly enough to retain their audience. The average length of page one YouTube videos is 14 minutes 50 seconds.
LinkedIn is the B2B professional networking platform which now offers a number of video options for your business. If your brand operates in the B2B sphere, LinkedIn is a powerful tool to employ as part of your video marketing strategy. Just, keep in mind that for your audience, professionalism is key and funny cat videos, unfortunately, are out.Video dimensions
Costs of video content are higher than any other kind of content because it requires not one but multiple resources. It takes a lot of effort to create a video, and the more the effort, the higher the costs would be. This can become a challenge for small businesses and companies that have a lower budget, but nevertheless, your ideas being creative can compensate against the money for sure.
Following the URL, include your most important keywords in the first few sentences of your description because some of your description. This is because depending on the length, gets hidden behind the show more tab. Aim to have at least a 250 word description using key phrases you’ve researched for the title of the video. Remember to keep your videos balanced with use of key phrases, while remaining natural.
YouTube is effectively the second largest search engine in the world (behind only Google). With video becoming more and more important (we even launched Buffer for video last week!), now is the perfect time to start optimizing your YouTube Channel and begin reaping the benefits of a strong video strategy, including connecting with new potential customers, getting a better search presence and building your brand.
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