Not only will transactional searchers who already know the Brafton name be able to find us but so too will informational users simply looking for “creative content marketing.” Plus, providing this next-level search-friendly info, you teach YouTube (and Google) how to properly crawl and index your channel, which allows search engines to better serve search results.
The best way to keep users occupied is to produce long videos that strategically disperse valuable information throughout the duration of the entire video. Videos that hit the 10-minute mark are often able to achieve significantly higher watch time than those that cram too much information into a short video or those that don’t cover a topic thoroughly enough to retain their audience. The average length of page one YouTube videos is 14 minutes 50 seconds.
Optimizing these key sections of your video content will help rank your videos in both Google and YouTube. It’s important to note that content is king – if your video is the type of content your audience wants to see then these optimizations will help further a video’s reach. If your video content stinks, then optimizing your metadata is going to do very little to extend its visibility. For a worthwhile example of optimized metadata on YouTube, we’ll take a look at the Zappos YouTube channel.
In an ideal world, the best way to do it would be to upload and send your entire video in the body of your email. But, while you can probably embed a video using HTML, most email platforms have made viewing this video format directly in an email nearly impossible. The better way to ensure that all of your subscribers can view your video is to do something like this:
Putting your keyword into the title of your video while also saying your keyword throughout the video is a great way to drive home the point of what your video accomplishes, to both viewers and search engines. In line with Google’s shift toward natural language search and high-relevancy content, matching auditory keywords within a video with those utilized in video titles signals that you’re not spamming users and that your video follows through on its title.
YouTube provides you with a way to feature some of your other videos on every video being watched. It’s a bit like free advertising for all your other content. The best part is, you can decided which video(s) to highlight—whether it’s a specific video, playlist or your latest video. YouTube also allows you to decide at which point the featured content should appear.