Well, the strategy is the backbone of any plan that you have got. If the strategy is right, the plan might work or else it might backfire like you would have never even imagined. Your strategy initially should revolve around your objectives, but it should have creative ideas, not just limited plans. When it comes to video marketing, an idea that you can get into strategy is to launch a couple of teasers and trailers before you bring out the actual video.
Make them curious to make them wait for what you are bringing and then launch the final video to get the maximum response. This is just an idea that you can use, and a lot of such ideas are what your video marketing strategy should be based around. Moreover, your strategy is also to decide which kind of video you are going to go to. Whether it is a real-time video or a 3d animation video, it can take your viewership to be increased but what kind you are choosing might be reflected through the factors you have got according to the research of your target audience and brand characteristics.

Narrowcasting is the practice of tailoring your marketing materials to specific buying personas. This helps your message to be clearly understood since you can speak in specific industry terminology and go into depth on use cases or details only your target would understand. In turn, narrowcasting helps 
pre-qualify leads. Anyone that doesn’t find your content of value, or even doesn’t understand what you’re talking about, probably wasn’t a good lead to send to sales anyway.
2. Choose your channel icon — Upload a square, high-res (800×800) image that is recognizable and looks great when displayed at smaller resolutions (so use text sparingly). This image will be your channel’s icon throughout all of YouTube. If your channel is linked to G+, you can use an image you’ve previously uploaded to your G+ account. You can access this from your YouTube account page.
Support videos help answer common questions about your product or service; explain how to use certain functions, or address common customer issues. Not only are these videos helpful, but they also convey that you’re a business which supports its products and is transparent is helping users. A great example of the reach of support videos is IKEA, which has benefited hugely by sharing videos demonstrating how to put together a range of its furniture line.
Putting your keyword into the title of your video while also saying your keyword throughout the video is a great way to drive home the point of what your video accomplishes, to both viewers and search engines. In line with Google’s shift toward natural language search and high-relevancy content, matching auditory keywords within a video with those utilized in video titles signals that you’re not spamming users and that your video follows through on its title.
1. Choose your channel name — The channel name is different from your channel URL, so this name CAN be edited. But it’s best to pick a name and stick with it for consistent channel branding. Choose something that is short and memorable (like your band or artist name), and that also lets viewers know what to expect from your channel. Go here https://www.youtube.com/account and clik to edit on Google+.

Not only will transactional searchers who already know the Brafton name be able to find us but so too will informational users simply looking for “creative content marketing.” Plus, providing this next-level search-friendly info, you teach YouTube (and Google) how to properly crawl and index your channel, which allows search engines to better serve search results.


While most LinkedIn groups will allow you to post your content, it is important to establish yourself as an active group member before being too overt with your marketing efforts. If you don’t, you’re in danger of being put in the dreaded SPAM file. So beware, most groups have a policy regarding SPAM or over-posting commercial offers. So, it is wise to spend time and effort earning the trust of the members, otherwise, it’s unlikely they are going to give you the time of day.
The video is simple. Which would you rather do – read a 30-page instruction manual or watch a 3-minute video? Complex processes are easier to demonstrate than they are to explain. It’s time-consuming. A professional-looking video will require pre-production (scripting, casting, location scouting, props), production (lighting, sound, teleprompter, shooting) and post-production (editing, graphic effects, soundtrack).

Promotional videos are specifically created to, well, promote. This can be for an upcoming event such as a big holiday sale or a new product launch coming soon. Promotional videos are effective ways to create interest around a product or event and bring the buzz. While some video types are evergreen, promotional videos are usually specifically targeted at a product feature or event which may have a timeframe attached to it.

If someone has found your videos, you want to encourage them to subscribe and to keep watching. This shows them that you have more great content to offer, and actually increases the chance that they’ll subscribe if they like two or more of your other videos. It also helps users to more efficiently browse your content and find videos that they’re interested in.


Promotional videos are specifically created to, well, promote. This can be for an upcoming event such as a big holiday sale or a new product launch coming soon. Promotional videos are effective ways to create interest around a product or event and bring the buzz. While some video types are evergreen, promotional videos are usually specifically targeted at a product feature or event which may have a timeframe attached to it.

Since Facebook allows you to set your own ad budget, many brands choose to run multiple ads at the same time. When you run two or more ads that have the same purpose but with slight variations, that’s called A/B testing or “split testing.” Which means if you are one of those people who can never decide between two ideas- your dreams have been answered.

YouTube marketing has the potential to offer big benefits to any business, but only if you’re able to build a following to get your videos the visibility they need. By increasing your subscriber base, you’ll be able to automatically boost your videos’ visibility and social proof all at once. This will help your videos get found more easily, and make a bigger impact on your overall marketing efforts. Once your channel is optimized, you can start running more active campaigns—including YouTube contests!—and see better results long term.
Inserting the year into your title and description can also enhance CTR. Dates help prove that your content is still relevant or that it has been updated to match changing viewer intent. Instead of “How to turn every blog post into a high-traffic machine,” try “The 2018 guide to turning every blog post into a high-traffic machine” or “How to turn every blog post into a high-traffic machine in 2018.”
To be very honest, it takes nothing to write words. It could be effortless at times and publishing it could also be easy or creating audio content can take a bit of effort, but when it comes to video marketing, it takes a lot of effort. However, the more effort you put in the right direction, the better the results could be driven. There is no doubt in the fact that video marketing can get you results that are amazing. Even your brand identity can become sparkling with logo animation, which is not exactly a video but a short glimpse of your brand persona in a moving image. This could also be included as a benefit of video marketing.
Following a formula can help you write keyword-rich titles that people still want to click. The formula uses the pattern shown in this video by Gillette. Start the title with a broad category (How to Shave). Then add your main keyword with a compelling reason to click (Shaving Tips for Men). If your video is for a brand, add the brand name at the end (Gillette).
Technology has become so advanced that even with your voice, you can make anything to happen. Alexa, Siri, and such other devices can make you work through this, and this is what the next kind of content is. People now usually search for things through the same and expect the same to be given to them in writing. This became the base for the induction of audio content in the world of content marketing.
It can bring in attraction, build customer rapport as well as could be used to bring in the promotion of services, product or brand. A video marketing campaign could be about anything from how to use the product to its promotion or even customer testimonials. It can also be anything between awareness creation to making the entertainment or viral content to be created.
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