Augmented reality has been in here for a few years now. It has made marketers more accessible to use video in their social media campaigns. The campaigns that have augmented reality gather more interaction and engagement. Additionally, augmented reality videos are useful in the retails space as people can view the product virtually through these videos. For example, using augmented reality, viewers can see how a product will look on their face or body.
You in this time cannot leave SEO behind even if you want to. In order to achieve success in SEO, you have to consider getting the videos on the ground. Videos are the gold mine of SEO. The reason behind it could be keywords game, key phrases integration, link building, backlinks or even conversions. Even Google loves video, and you cannot keep the fact out that YouTube which is the biggest video marketing platform is owned by Google and getting videos on the same surely impacts a lot on the Google rankings of a site.
Well, the above section might have got you for its amazing points to consider while you create a video marketing strategy, but that does that end there? Absolutely not! There are a number of other things that you will have to see while you create a video marketing plan. Let’s start it with the factors that are important in creating your video marketing strategy.
Include a full transcript of your video in the blog post. If you’re a words guy like yours truly, you’ll want to read along and reference the material after you watch the video. It’s a nice way to flesh out your blog post while using the content you’ve already created. Provide a link to your video to a service like Rev and get your full transcript without typing a thing.
Make them curious to make them wait for what you are bringing and then launch the final video to get the maximum response. This is just an idea that you can use, and a lot of such ideas are what your video marketing strategy should be based around. Moreover, your strategy is also to decide which kind of video you are going to go to. Whether it is a real-time video or a 3d animation video, it can take your viewership to be increased but what kind you are choosing might be reflected through the factors you have got according to the research of your target audience and brand characteristics.
Growing your subscriber base initially relies on getting your content in front of new people. While this can happen through social shares, you’re also likely to connect with your target audience on YouTube by focusing on the right keywords. This is because both Google’s search engine and YouTube’s own search engine are reliable ways to steer people to specific content they’re searching for. In other words, on Facebook and Instagram people are more likely to stumble on your content whereas on YouTube they’re seeking it out.

2. Choose your channel icon — Upload a square, high-res (800×800) image that is recognizable and looks great when displayed at smaller resolutions (so use text sparingly). This image will be your channel’s icon throughout all of YouTube. If your channel is linked to G+, you can use an image you’ve previously uploaded to your G+ account. You can access this from your YouTube account page.
YouTube provides you with a way to feature some of your other videos on every video being watched. It’s a bit like free advertising for all your other content. The best part is, you can decided which video(s) to highlight—whether it’s a specific video, playlist or your latest video. YouTube also allows you to decide at which point the featured content should appear.
Well, the above section might have got you for its amazing points to consider while you create a video marketing strategy, but that does that end there? Absolutely not! There are a number of other things that you will have to see while you create a video marketing plan. Let’s start it with the factors that are important in creating your video marketing strategy.
Talk to your existing customers. They are the ones who already know, like, and trust you enough to buy what you’re selling. Their input could help you create content that attracts more of the similar audience. Literally set aside 30 minutes to call them and ask why they hired your product to solve a problem and what content they’d like to see you produce.

You can choose a feature video from any of your uploads, or create a video specifically for this purpose. I recommend doing the latter; it allows you to create a short video (no more than 90 seconds, preferably) to welcome viewers to your channel and explain what you can offer them. This brief clip may not seem like a big deal, but in my experience it can go a long way in getting people to subscribe.
When uploading content to YouTube, each individual video (as well as the main channel page) allows for supporting text and descriptions. This is an ideal location to place additional information about your company, brand, or message.  It is also an opportunity to include links to your website, app, or social pages. These links create a powerful backlink to your brand which promotes your SEO.

Other things you’ll want to to to ensure the best engagement and accessibility as well as boost your SEO include using captions for autoplay and keeping the video on silent if it’s on a landing page. Videos on landing pages can be very effective but only if they don’t scare viewers away. You’ll also want to be sure to keep your video mobile friendly across the board.
The kind of content that is used the most in marketing is written content. This includes articles, blogs and other posts that include something written. This is the kind of content that is attached the most with content marketing. The best tool for this kind of content are words, and they are used for marketing, promoting and bringing the brand closer to the target market.

What you create is important, how you create is also important but where you get it live is even more important. And this is what should also be a part of your video marketing strategy. Your platform should be the one that suits you best, the one where your maximum target market could access and the one that brings you the value against your efforts. In the next section, you can find a detailed guide about video marketing platforms that you can consider.
The video is memorable. When a video is amazing, it can be in the minds of viewers for a long time. But here’s the big caveat to that: if you’re not careful, people will remember the video but forget the product or service is promoted. How often have you seen a great commercial, and perhaps even told someone else about it, but be unable to remember who the advertiser was? Sometimes people want to cut to the chase and just quickly scan an article or checklist instead of watching a video. If you do use video, make sure you give viewers an alternative way to get your message.
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Video is not only fun, it’s really one of the best ways to get up close to your audience and give them a real glimpse of what you and your business or your clients are doing. The key here is to think beyond profit and product -- show them something about your philosophy, or share some information on an interesting event, or offer some valuable information. The more they know about your positive practices, the more likely they are to stick around.
The difference between the two videos may be in the written copy that accompanies the ad, the wording of the call to action, or other small variables. Test isolated variables so you know which element of the video is a determining factor. By running two versions of the same ad side by side you are able to measure their effectiveness against one another. See which one works best then try to create a version of the better performing ad to really optimize the campaign. 

This annotation can be especially helpful because it not only allows you to display text, but also the opportunity to add a link to another YouTube video, YouTube playlist, YouTube channel or the ability for a viewer to subscribe to your YouTube channel. Links to other websites can only be displayed in text form, requiring a user to type the URL displayed in an annotation into their browser as opposed to clicking. Unless it relevant, stick with sending traffic to other destinations within YouTube and keep links elsewhere to a minimum.
Annotations allow for both increased visibility and a way for viewers to interact with your content. Expert Village’s YouTube Valentine’s Day Essentials highlights ten different Valentine’s day videos within one video using the spotlight annotation over built in features of the video. Expert Village incorporated this menu of YouTube content thru annotations in the beginning of the video, during the video and at the end of the video. Annotations used in this way help drive traffic to your content if it’s relevant, especially when highlighting videos in a series. Annotations can also help to give your viewers more ways of watching and interacting with your content as opposed to browsing elsewhere once they’ve finished watching your video.
4. A video without good audio is as useless as a chocolate teapot. Ensure the audio quality is good. Depending upon the kind of video you creating, use quality audio equipment. Most of the pro users who make videos from home use something like a Blue Yeti Mic or some other podcasting mic. Here’s a good rule of thumb: The audio is the most important part of a video.
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