Following a formula can help you write keyword-rich titles that people still want to click. The formula uses the pattern shown in this video by Gillette. Start the title with a broad category (How to Shave). Then add your main keyword with a compelling reason to click (Shaving Tips for Men). If your video is for a brand, add the brand name at the end (Gillette).
Use all your creativity in your video marketing campaigns to get the most out of video content. You can create so many types of videos which can be used everywhere on the web: marketing videos, infographic videos, mobile app promos, product demo or explainer videos, tutorials, video ads, a case studies, and so much more. It’s up to you to decide where to start. Will, you use videos in 2019?
What you need are deep insights into your audience. To find them you'll need to run surveys, conduct interviews and sift through data. Start by gathering basic information like demographics, then move onto more detailed considerations of personality and preferences. Be sure to get to the root of what your audience need, what they want, and which problems you can help them with.
When uploading content to YouTube, each individual video (as well as the main channel page) allows for supporting text and descriptions. This is an ideal location to place additional information about your company, brand, or message.  It is also an opportunity to include links to your website, app, or social pages. These links create a powerful backlink to your brand which promotes your SEO.
After the induction of digital mediums, we have seen that each of the marketing strategy and plan one thing is integral, and that is video marketing. Including videos has become a part of marketing plans that is non-negligible. It could be either social media video animation, product video, teaser or even an explainer video. These videos have become the base of advertising. We see these on TV, digital mediums, social media platforms and even more.

Adding ten to twenty tags per video is an ideal way to make use of keywords relevant to your video but that couldn’t naturally fit in your title or description. Each tag should be a word or phrase (use mostly phrases), that are relevant to the content of the video as well as the ways in which you predict users would discover such a video. Follow Zappos examples of how to tag your videos with their use of keywords like how to, how to dress, 2012 fashion, what to wear, how to cuff your jeans etc.

This description can be a maximum of 5,000 words, allowing users to understand the subject of the playlist at a glance and YouTube’s algorithm to take into account the contents of the playlist. Target wrote one sentence describing their Current TV Spots playlist, using keywords like great commercials, exclusive online content and of course Target. Completing the same type of research for the title of your playlist is also recommended when writing the descriptions of your playlists as well.
It can bring in attraction, build customer rapport as well as could be used to bring in the promotion of services, product or brand. A video marketing campaign could be about anything from how to use the product to its promotion or even customer testimonials. It can also be anything between awareness creation to making the entertainment or viral content to be created.
In an ideal world, the best way to do it would be to upload and send your entire video in the body of your email. But, while you can probably embed a video using HTML, most email platforms have made viewing this video format directly in an email nearly impossible. The better way to ensure that all of your subscribers can view your video is to do something like this:

The true video ad is a deliberately created piece of content which is meant to prompt the customer to take a specific action. This action could be making a purchase, downloading an app, joining an email list, or something else altogether. It all depends on the focus of your ad and the specific call to action. Video ads are extremely effective on social media and you’ve likely run across more than a few yourself!

Webinars can be a powerful marketing tool. They can be live or pre-recorded instructional videos, typically longer in lengths, which provide in-depth knowledge on a certain subject. For example, an accounting firm may offer a webinar to help people with their taxes. A software provider may hold a webinar to provide a deeper dive into the inner workings of their product.
For most viewers, only your top section will be visible without scrolling — so make sure your most important videos are included in the section at the top of your channel page. Also, because sections can contain content from other channels, you have a great opportunity to cross-promote with other artists and curate an interesting viewing experience for your audience. To add a section, just click the “Add a Section” button from the bottom of your channel home page.
17. Add your logo as a watermark — This is another great branding opportunity, as your logo will appear in the lower right corner of your videos as a clickable link leading back to your channel page. To upload your logo, go to https://www.youtube.com/branding. The image for the watermark should be a PNG or GIF file (1MB max) and ideally have a transparent background.
Is it only creating a video the standout for a business? Well, not exactly. Not just creating a video makes you have the benefits, but how you create a video or graphical representation and what direction or content you pick is the base to achieving success. Your video marketing strategy counts more than anything. Here are the things that you should keep in considerations while you create or develop your video marketing strategy.
1. Choose your channel name — The channel name is different from your channel URL, so this name CAN be edited. But it’s best to pick a name and stick with it for consistent channel branding. Choose something that is short and memorable (like your band or artist name), and that also lets viewers know what to expect from your channel. Go here https://www.youtube.com/account and clik to edit on Google+.
Like anything else, it’s hard to know what success looks like if you don’t have goals to meet. Your goals will help dictate which platform to begin your video marketing efforts. Facebook, for example, is built for engagement and conversions and Twitter is best used to start a conversation and drive traffic to external sites. When creating your video marketing strategy, consider both the goal of the campaign and the best uses of the platform you’re distributing on.
1. Choose your channel name — The channel name is different from your channel URL, so this name CAN be edited. But it’s best to pick a name and stick with it for consistent channel branding. Choose something that is short and memorable (like your band or artist name), and that also lets viewers know what to expect from your channel. Go here https://www.youtube.com/account and clik to edit on Google+.

Gong recently analyzed the audio and video of more than 100,000 sales meetings to understand the effect using a webcam has on closing deals. When comparing meetings that resulted in successful, closed/won deals to meetings that resulted in unsuccessful, closed/lost deals, they made a remarkable discovery: For the closed/won deals, webcams were used 41% more frequently throughout the sales cycle.


This ties together your channels and brings a consistent experience to your viewers and subscribers. Many features for branding your YouTube channel are free and should be taken full advantage of. Customizing the background of your channel, showcasing your other social networks and creating a custom header are just a few of the many ways to brand your presence on YouTube.
YouTube’s search algorithm takes into account many factors to determine what videos show up for what keywords. Keep this in mind when naming your playlists because it’s one of the factors YouTube takes into account to determine the subject matter of a video. Keep the title short, descriptive and use YouTube’s Keyword Suggestion Tool as a reference for finding keywords with a substantial global monthly search volume. Make sure when you’re using this tool to search with exact match types and to only use it as an approximate estimate on the value of certain keywords.
This ties together your channels and brings a consistent experience to your viewers and subscribers. Many features for branding your YouTube channel are free and should be taken full advantage of. Customizing the background of your channel, showcasing your other social networks and creating a custom header are just a few of the many ways to brand your presence on YouTube.

You in this time cannot leave SEO behind even if you want to. In order to achieve success in SEO, you have to consider getting the videos on the ground. Videos are the gold mine of SEO. The reason behind it could be keywords game, key phrases integration, link building, backlinks or even conversions. Even Google loves video, and you cannot keep the fact out that YouTube which is the biggest video marketing platform is owned by Google and getting videos on the same surely impacts a lot on the Google rankings of a site.
Making people retain the information you are providing is an important part of marketing. It might sound small, but it is integral. The retained information becomes a medium of your target audience coming back to you again and again. Well, actually a video can come in handy here. 65% of people are assumed to have the information in their minds even after three days if they see something in visuals. This leads the way in making your clients have the information that you want them to have. So now you know what to use if you want to be in the minds of your target audience for a long time.
The video is memorable. When a video is amazing, it can be in the minds of viewers for a long time. But here’s the big caveat to that: if you’re not careful, people will remember the video but forget the product or service is promoted. How often have you seen a great commercial, and perhaps even told someone else about it, but be unable to remember who the advertiser was? Sometimes people want to cut to the chase and just quickly scan an article or checklist instead of watching a video. If you do use video, make sure you give viewers an alternative way to get your message.
Determine whether it’s better to create the video content in-house or to hire an agency to handle it. It’s tempting to go the in-house route as it’s generally seen as the most cost effective, but that can be a mistake. As Sophia Bernazzani writes, “Videos are hard to make – and it shows. The internet is populated with far too many slideshows and photos set to music that are masquerading as videos.”
Ask yourself – Who are they? What are they looking for? What do they value? What position do they hold in their company? For instance, Lululemon’s buyer persona is a 32-year-old woman called Ocean. She is a single professional that makes $100,000 a year. Feel like you know her? They do too. That’s why they know exactly how to get her into their store. This persona focuses their marketing strategy and reminds them who is taking their products home at the end of the day. It works wonders for them, and it can do it for you too.
Any opportunity to showcase links to your other social networks, blogs, website etc is worth utilizing. With YouTube’s latest upgrade to the look and feel of the channel there’s new ways of displaying your other online properties. Many brands, like Oralbrush and Dell as seen below, choose to utilize the space about their channel at the top right of the dashboard as a place to link to their Twitter, Facebook, blog, website and other destinations of relevance to their YouTube audience. It also allows for a brief description of your channel which should be utilized with keywords and natural phrasing in mind, much like the optimization of your metadata above.
Remember to include a number with each goal. This can change as you learn more but it’s always essential to make realistic and tangible goals rather than theoretical ones to monitor your success.  For example, how many more followers do you want? How much are you willing to spend per conversion? To make more informed objectives, check out industry benchmarks to see what numbers you should be reaching. Don’t be afraid to adjust your goals as you gain more experience.
In essence, the Overlay is a simple banner ad that sits on the lower third of your video. You have full control over the copy, thumbnail image and the desired destination you want to send users to. This function takes a few minutes to set up, but failure to add it is simply leaving valuable traffic on the table. James: do you have a video or link that shows how to set this up?
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