A YouTube channel serves as a hub for all your companies video content, allowing you to present your product, service or mission to a platform that sees over 800 million unique users visit each month. Today we’ll explore four ways to optimize your YouTube channel to ensure your videos are being discovered, watched and shared by looking at examples from existing innovators.


The most used device in the world currently is a mobile phone. Possibly there is everyone in the world with mobile now. One fact to mention here is that reading big long paragraphs on a mobile screen becomes frustrating, and thus video and mobile go hand in hand. 90 percent of people watch videos on their mobile. The interest of viewers increases when a video is fit for a mobile screen. This is another idea that a business can easily reach their target audience and the number of users that view your content and ads could be increased when you use videos as the mediums.
Webinars can be a powerful marketing tool. They can be live or pre-recorded instructional videos, typically longer in lengths, which provide in-depth knowledge on a certain subject. For example, an accounting firm may offer a webinar to help people with their taxes. A software provider may hold a webinar to provide a deeper dive into the inner workings of their product.

Instagram is a mobile-first network so remember that all video content must be optimized for mobile viewing, specifically sizes as you can review below.  It’s also known for its stunning aesthetics and catchy taglines for both video and images, so keep this in mind when creating! The network is owned by Facebook so many of the same powerful ad targeting campaigns available on Facebook are also available on Instagram. You can even run the same ad on both platforms.

Videos are amazing for getting all sorts of messages out there, and if we think in terms of practicality, a short, unique explainer video can do a world of difference when it comes to educating people on the ins and outs of your particular product. By using storytelling and unique types of media you can easily catch people’s attention and hold it while they’re actually entertained.


LinkedIn is the B2B professional networking platform which now offers a number of video options for your business. If your brand operates in the B2B sphere, LinkedIn is a powerful tool to employ as part of your video marketing strategy. Just, keep in mind that for your audience, professionalism is key and funny cat videos, unfortunately, are out.Video dimensions

The implication is that keeping your webcam turned on for longer and spending more time communicating via video conferencing will increase your odds of closing a deal. But the research offers even more detailed advice than that. The top sales reps do more than just keep their webcams turned on — they spend more time showing their actual faces, as opposed to showing a presentation or product demo.
You can also create high-quality videos about your product and then add your affiliate link to your video. Ensure that the link you add to your video is relevant to the product that you are advertising. However, if you want to increase your income by using youtube affiliate marketing, do not just make one video and sit and relax, make as many videos as you can to increase your chances of increasing your earning.
Another thing about affiliate marketing is the payout percentages as well as how these people track your viewers who are clicking on these links. Every time someone clicks on one of your special tracking affiliate links, a little cookie is put onto that person’s computer to track what they purchase. The best part about the cookies is that if you link to a specific product, they don’t have to purchase that product. Anything they purchase on that website, you get commissions for. So they could click over with your affiliate link and that cookie and decide not to purchase that, but purchase a whole bunch of other things, and you get paid commission off it.
Costs of video content are higher than any other kind of content because it requires not one but multiple resources. It takes a lot of effort to create a video, and the more the effort, the higher the costs would be. This can become a challenge for small businesses and companies that have a lower budget, but nevertheless, your ideas being creative can compensate against the money for sure.
The difference between the two videos may be in the written copy that accompanies the ad, the wording of the call to action, or other small variables. Test isolated variables so you know which element of the video is a determining factor. By running two versions of the same ad side by side you are able to measure their effectiveness against one another. See which one works best then try to create a version of the better performing ad to really optimize the campaign. 
14. Add tags that will apply to most of your videos — Tags help people find your video when searching on YouTube. Proper tagging can help increase monetization of your videos. Some suggested tags would include your artist name, any common misspellings, and popular keywords associated with your genre. Make sure tags with more than one word are enclosed in quotations, and don’t use commas. Avoid overly generic tags or tags that are not relevant to your video. Create your default tags here http://www.youtube.com/account_defaults.

#OverheardAtCoSchedule covers the things we talk about behind the scenes at CoSchedule. It’s what you’d hear if you joined us for a cup of coffee—ranging from how we’ve made the transition from customer support to customer success to the framework we use to choose the next features to build into CoSchedule. It’s culture combined with growth techniques in immediately actionable takeaways.
Sales reps aren’t always available to chat with all of their leads via live video at a moment’s notice. But that doesn’t mean, as a rep, that you can’t show your face and make your presence known by sending short, personalized videos to the leads you’re most interested in talking to. Even if your leads live in a different hemisphere, you can make a connection that feels human and personal and address issues and challenges that are specific to them.

Without doing anything else, video content already gives an advantage in the competitive world of SEO. Multimedia content such as video has a greater chance of being shared across the web than other forms of content simply due to consumer interest. As a result, when you create marketing videos, you’re improving the chances that your content will reach a greater audience and thus increasing the authority of your page – which Google looks at quite seriously. 
LinkedIn groups are communities on LinkedIn with a specialized focus. For example, below are the results for “video marketing” groups. Join relevant groups and add thoughtful and helpful tips to grow your network and build a professional community.As you can see, there are several options to choose from. Each group is made up of individuals and companies who are interested in video marketing in one way or another. Similar searches will yield similarly helpful results. For example, if your business produces a time management app for business productivity, you might search “time management” in groups to find the most relevant professional network. See the results below. LinkedIn Groups provide you with the opportunity to join a tightly focused collection of individuals and companies who are connected to your industry. From here, you can network with colleagues and prospects, as well as share and promote your content.
Using playlists also drive increased traffic via related videos. When viewing a video on Target’s Current TV Spots playlist, other videos from this playlist appear on the related videos sidebar to the right of the video. Since videos of a similar subject matter were placed in an optimized playlist, other videos from Target appeared and therefore are helping drive traffic to one another. Related videos are one of the most common ways to drive traffic to your existing videos, playlists help facilitate this traffic.
For instance, instead of “Company name,” try “Company name: Keyword” with your keyword being your industry, your service, your product or any term that helps define your brand and enable searchers to find you. Best practice is to approach this not as additional characters to fill with jargon about you but as a mechanism for users to come across your company organically – so put yourself in their shoes.
This annotation acts simply as an added function for videos without a title built into the production of the video. Users can customize the color, font and size of the title box they wish to have for their entire video or if they wish to, they can cut their video in various sections with various subtitles. This annotation is more helpful for branding purposes because it helps clarify for the user what the video is and what company is being represented.

Making people retain the information you are providing is an important part of marketing. It might sound small, but it is integral. The retained information becomes a medium of your target audience coming back to you again and again. Well, actually a video can come in handy here. 65% of people are assumed to have the information in their minds even after three days if they see something in visuals. This leads the way in making your clients have the information that you want them to have. So now you know what to use if you want to be in the minds of your target audience for a long time.

A demo video increases conversion rates by providing a creative and engaging story that demonstrates how your product functions in the real world, and what kind of impact it has. By using narrative and metaphor, a product video can create a better lasting impression in the consumer’s mind, leaving the product features to be experienced rather than explained.


In an ideal world, the best way to do it would be to upload and send your entire video in the body of your email. But, while you can probably embed a video using HTML, most email platforms have made viewing this video format directly in an email nearly impossible. The better way to ensure that all of your subscribers can view your video is to do something like this:
Include a full transcript of your video in the blog post. If you’re a words guy like yours truly, you’ll want to read along and reference the material after you watch the video. It’s a nice way to flesh out your blog post while using the content you’ve already created. Provide a link to your video to a service like Rev and get your full transcript without typing a thing.
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