Your video marketing campaign could be about a single video or even a series of videos. Get this clear in your plans. How will you deliver your messages? Will a promo be launched before you get your best video out? Will you create more videos aligned with the current one? Answer these questions before you get your video out. This is what your video marketing plan should all be about.

Is it only creating a video the standout for a business? Well, not exactly. Not just creating a video makes you have the benefits, but how you create a video or graphical representation and what direction or content you pick is the base to achieving success. Your video marketing strategy counts more than anything. Here are the things that you should keep in considerations while you create or develop your video marketing strategy.


Survey your followers. You may have a big email list of fans who may not yet be customers. Use a simple tool like Polldaddy or SurveyMonkey to ask your followers one question: What challenge would you like us to help you solve? Gini Dietrich, CEO of Arment Dietrich and lead blogger at Spin Sucks, has some great advice on surveying your audience in this episode of The Actionable Marketing Podcast.
Yeah. So I used to run a blog that I learned a ton about affiliate marketing with. And I recently sold that blog and came over to YouTube and started a YouTube channel, and realized that nobody was using affiliate links. And I was like, what is going on? Especially the huge channels weren’t using these, and they weren’t using them the right way. And I thought, oh, I’ve got to tell everyone that they can make a lot of money without sponsored videos. So I’ve just come over and started my own channel about helping people live the ultimate life for less, and been incorporating affiliate links and then showing other people how to do it.
Narrowcasting is the practice of tailoring your marketing materials to specific buying personas. This helps your message to be clearly understood since you can speak in specific industry terminology and go into depth on use cases or details only your target would understand. In turn, narrowcasting helps 
pre-qualify leads. Anyone that doesn’t find your content of value, or even doesn’t understand what you’re talking about, probably wasn’t a good lead to send to sales anyway.
Also, the playlist bar automatically plays an entire playlist once you begin watching one of the videos from the selection, which provides another opportunity for more than one of your videos to be played in front of a user who you’ve already gotten the attention of. This feature doesn’t come off as abrasive because it’s very easy for a user to stop, play, pause, skip or return to your YouTube channel by interacting with the playlist bar at the bottom of the browser at anytime.
Bring out ideas that are creative and innovative, create a storyline around those ideas. Once you have these ideas prepare a video marketing strategy with choosing the right kind of video to be selected to express these ideas, pick the right platform to maximize the impact of video marketing. If you can get this done, you can bring the rankings of your brand to flourish. Also, it can increase the attention and attraction of your target market towards your brand. However, keep in mind that will you face challenges like higher costs, immense competition, and even platform constraints but once you have got through this anything and everything is possible to be achieved in your business goals through video marketing.
Adding ten to twenty tags per video is an ideal way to make use of keywords relevant to your video but that couldn’t naturally fit in your title or description. Each tag should be a word or phrase (use mostly phrases), that are relevant to the content of the video as well as the ways in which you predict users would discover such a video. Follow Zappos examples of how to tag your videos with their use of keywords like how to, how to dress, 2012 fashion, what to wear, how to cuff your jeans etc.
YouTube’s search algorithm takes into account many factors to determine what videos show up for what keywords. Keep this in mind when naming your playlists because it’s one of the factors YouTube takes into account to determine the subject matter of a video. Keep the title short, descriptive and use YouTube’s Keyword Suggestion Tool as a reference for finding keywords with a substantial global monthly search volume. Make sure when you’re using this tool to search with exact match types and to only use it as an approximate estimate on the value of certain keywords.
Another reason why video is great for conversions on websites is that they actually keep people around for long enough to look around on the site. This is especially true for those who aren’t big readers (a good rule of thumb is to assume that people’s eyes could be tired from looking at a screen all day). Supposedly people watching a video stick around for some two whole minutes longer if there’s a video.
Any opportunity to showcase links to your other social networks, blogs, website etc is worth utilizing. With YouTube’s latest upgrade to the look and feel of the channel there’s new ways of displaying your other online properties. Many brands, like Oralbrush and Dell as seen below, choose to utilize the space about their channel at the top right of the dashboard as a place to link to their Twitter, Facebook, blog, website and other destinations of relevance to their YouTube audience. It also allows for a brief description of your channel which should be utilized with keywords and natural phrasing in mind, much like the optimization of your metadata above.
Another thing about affiliate marketing is the payout percentages as well as how these people track your viewers who are clicking on these links. Every time someone clicks on one of your special tracking affiliate links, a little cookie is put onto that person’s computer to track what they purchase. The best part about the cookies is that if you link to a specific product, they don’t have to purchase that product. Anything they purchase on that website, you get commissions for. So they could click over with your affiliate link and that cookie and decide not to purchase that, but purchase a whole bunch of other things, and you get paid commission off it.
Is it only creating a video the standout for a business? Well, not exactly. Not just creating a video makes you have the benefits, but how you create a video or graphical representation and what direction or content you pick is the base to achieving success. Your video marketing strategy counts more than anything. Here are the things that you should keep in considerations while you create or develop your video marketing strategy.

Here’s what you want to notice: What ads are they running? How are they approaching their customers? What’s more, what seems to be working and what isn’t? A common strategy among large corporations is to look at the competition and follow suit. Consider, how many times you see a cluster of fast food joints. Where McDonald’s appears, Burger King is never too far and, suddenly you have three or four places to source your hamburger. Great for us, more competition for them.


Money makes the world go round, so it isn’t a surprise that cost is a central consideration for any marketing strategy. Define what’s your video marketing budget and what you are willing to spend on each component. Use your marketing dollars wisely and invest in cost-efficient tools like Promo.com’s video creation tool to execute the videos optimized for every social channel. Then set a budget for each platform and adjust as you see your return on investment.
There are plenty of different types of videos out there and part of creating an effective content marketing strategy is having a solid understanding of your purpose before you sit down and create the video (or any other type of content, for that matter). To that end, you want to make sure the both the type of the video and the channel purpose (if you’re posting on social) fit the purpose of the video itself.
Analytics tools let you look at the engagement of all the videos you have published across multiple platforms. This can help you understand where viewers are dropping off and how it differs for each platform. Knowing what viewers care about – and more importantly what they don’t – will make sure that every resource you invest in video provides a return in the form of engaged viewers.
The best way to keep users occupied is to produce long videos that strategically disperse valuable information throughout the duration of the entire video. Videos that hit the 10-minute mark are often able to achieve significantly higher watch time than those that cram too much information into a short video or those that don’t cover a topic thoroughly enough to retain their audience. The average length of page one YouTube videos is 14 minutes 50 seconds.
The true video ad is a deliberately created piece of content which is meant to prompt the customer to take a specific action. This action could be making a purchase, downloading an app, joining an email list, or something else altogether. It all depends on the focus of your ad and the specific call to action. Video ads are extremely effective on social media and you’ve likely run across more than a few yourself!
John Lincoln (MBA) is CEO of Ignite Visibility (a 2017, 2018 & 2019 Inc. 5000 company) a highly sought-after digital marketing strategist, industry speaker and author of two books, "The Forecaster Method" and "Digital Influencer." Over the course of his career, Lincoln has worked with over 1,000 online businesses ranging from small startups to amazing clients such as Office Depot, Tony Robbins, Morgan Stanley, Fox, USA Today, COX and The Knot World Wide.
This annotation can be especially helpful because it not only allows you to display text, but also the opportunity to add a link to another YouTube video, YouTube playlist, YouTube channel or the ability for a viewer to subscribe to your YouTube channel. Links to other websites can only be displayed in text form, requiring a user to type the URL displayed in an annotation into their browser as opposed to clicking. Unless it relevant, stick with sending traffic to other destinations within YouTube and keep links elsewhere to a minimum.
In essence, the Overlay is a simple banner ad that sits on the lower third of your video. You have full control over the copy, thumbnail image and the desired destination you want to send users to. This function takes a few minutes to set up, but failure to add it is simply leaving valuable traffic on the table. James: do you have a video or link that shows how to set this up?
Augmented reality has been in here for a few years now. It has made marketers more accessible to use video in their social media campaigns. The campaigns that have augmented reality gather more interaction and engagement. Additionally, augmented reality videos are useful in the retails space as people can view the product virtually through these videos. For example, using augmented reality, viewers can see how a product will look on their face or body.
It’s clear that video marketing is growing. It’s also clear that both marketers AND consumers want more of it. What might not be so clear is how easy and effective video marketing can be for businesses of all sizes. Hopefully, 73% of marketers are reading this because they’re about to find out why a lack of time, budget, or other resources do not have to slow down your video marketing growth!
Asking people to subscribe to your channel is a must-do — and yes, people will actually subscribe just because you ask! But if you give them a reason to, they’re even more likely to hit that red button. “Subscribe so you get my next video first!” or “My subscribers get exclusive content” and “Subscribe so you can enter my giveaway” are examples of language to try.

Header videos are large, beautiful videos in the background of any site or at the top of your social page. Header videos are most commonly seen on Facebook. They give the usual still image on your Facebook page a magical feel, catching the eyes of anyone who stumbles past. They can be particularly useful on your website and landing page as well to increase page view time and engagement. These horizontal videos make a bold statement about your brand and show a high level of professionalism. For example, check out ours!
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